United States
Lead Volume Doubled. Call Volume Up 60%. Traffic That Keeps Growing.
James and his wife built Magnify Electric to $3.3M in 2025. Their previous agency couldn't match their pace — stuck below 900 visits a month with nothing to show for it. Service Scalers changed that from day one.
“In the last year, our call volume increased over 60%. And it's been consistently growing since day one.”
— James Story, Magnify Electric
Hear how James Story grew Magnify Electric to $3.3M with Service Scalers driving consistent lead growth year over year.
ABOUT THE COMPANY
Magnify Electric
James Story and his wife founded Magnify Electric in 2012 and have grown it into a thriving electrical contracting business.
By 2025, the company was generating $3.3 million in annual revenue — built on quality work, strong customer relationships, and an owner who watches the numbers closely.
James is the kind of operator who reads his reports every Monday morning and fires off an email the moment something looks off. He needed a marketing team that could match that energy.
THE CHALLENGE
What wasn't working before.
Magnify Electric was growing in spite of their marketing agency, not because of it.
Month after month, the ceiling was the same — and no one seemed bothered by it.
- ✕Previous agency never broke 900 website visits per month
- ✕No measurable traffic growth after months of paying
- ✕Vague, hard-to-read reports that didn't help James make decisions
- ✕Unresponsive account management — slow to reply, slow to act
- ✕No urgency to improve results or proactively optimize
HOW SERVICE SCALERS HELPED
The strategy that changed things.
Service Scalers took over SEO, LSA, PPC, and GBP and built momentum that never stopped.
Craig became James's account manager — and matched his urgency from day one.
- →SEO driving milestone-worthy traffic growth every 7–14 days
- →LSA management that became the #2 lead driver for the business
- →PPC with proactive mid-week budget reallocation between channels
- →GBP management growing local visibility consistently
- →Detailed weekly reports James reads every Monday — clear, actionable, specific
THE RESULTS
The numbers.
MONTHLY WEBSITE TRAFFIC
BEFORE
<900 visits
AFTER
Consistently growing
YEAR-OVER-YEAR CALL VOLUME
BEFORE
Baseline
AFTER
+60%
“I was getting new milestone emails every seven to fourteen days. The traffic was just increasing, increasing, increasing — and it has been consistently growing since day one.”
— James Story, Magnify Electric
BEFORE VS. AFTER
The full picture.
BEFORE SERVICE SCALERS
- ✕Stuck below 900 visits/month for months
- ✕No traffic growth milestones
- ✕Vague, hard-to-read reporting
- ✕Unresponsive account management
- ✕No proactive optimization between calls
AFTER SERVICE SCALERS
- ✓Traffic milestones hit every 7–14 days
- ✓Call volume up 60%+ year-over-year
- ✓Lead volume doubled in first 6 months
- ✓Weekly reports read every Monday morning
- ✓Team actively optimizing accounts mid-week
WHY THE STRATEGY WORKED
The difference.
The results came from consistent, proactive management — not set-and-forget campaigns.
Craig's hands-on approach meant the account was being worked even when James wasn't watching.
- →SEO built compounding organic traffic with measurable weekly milestones
- →LSA management captured high-intent local leads at scale
- →Mid-week budget shifts between channels maximized every dollar
- →Weekly reporting gave James the data to make operational decisions
- →Account manager responsiveness matched James's own standards
“If you're looking for a company that is going to care as much about your marketing as you do — this is where you want to be.”
— James Story, Magnify Electric
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If your marketing isn't producing consistent leads, the problem usually isn't effort — it's infrastructure. We help home service companies build customer acquisition systems that drive predictable growth.