Turn likes into leads.
Facebook and Instagram reach homeowners before they even think to search. We build the audiences, produce the creative, and turn scrolling into booked jobs.
Reach homeowners before
Google captures the 10% of homeowners actively searching. Meta captures the other 90% — the ones scrolling at 9pm, thinking about that roof, but not ready to type yet.
Most homeowners don't search until something breaks. Meta reaches them while they're scrolling — planting the brand so they call you when the leak starts.
Zip codes, homeowners, income brackets, home age — layered so your budget only hits people who could actually hire you.
Short-form video from real jobsites crushes stock photography every time. We produce UGC-style, founder-led, and before/after creative built for thumb-stop.
Every lead traced from first impression to booked job. We tell you exactly which creative, which audience, which placement made the phone ring.
How we work.
Custom audiences from your customer list, lookalikes from your best jobs, and cold layers filtered by homeownership, home age, and zip.
Scripted + shot-listed creative from real jobsites. UGC-style testimonials, founder-led offers, before/after cuts — produced and edited in-house.
Warm audience sequences that turn browsers into bookings — website visitors, video viewers, engagers, each with different creative and offers.
Full Meta Pixel + Conversions API wiring, offline event upload for booked jobs, and revenue attribution back to the creative that sparked the lead.
Problems we fix.
We get a ton of leads but they're all tire-kickers.
Lead quality on Meta is 80% offer and 20% targeting. We rewrite the offer to filter out bargain hunters, layer intent signals, and usually triple booked-job rate inside two cycles.
Our cost per lead keeps climbing month over month.
Creative fatigue. We ship 6-10 new creative variations monthly, kill underperformers fast, and keep fresh angles in rotation so audiences never go stale.
We can't tell what's actually working.
Full Conversions API setup, offline event upload from your CRM, and a live dashboard showing leads, cost, and booked jobs by ad set and creative.
Our ads keep getting rejected for 'sensitive content.'
Meta is strict on home repair copy. We know what triggers review — before/after language, urgency phrasing, discount claims — and write compliant copy that still converts.
We spent $10k on Meta last year and booked nothing.
Usually three problems — bad creative, wrong audience, broken tracking. We audit all three before we spend a dollar, fix what's broken, and run a 30-day pilot before scaling.
What's included.
Custom audiences, lookalikes, and cold layers built around homeownership, home age, income, and geo. Rebuilt monthly.
6-10 new creative variations per month — UGC-style, founder-led, before/after, and offer-driven cuts. Shot and edited by us.
Meta-compliant ad copy that actually converts — written by people who know exactly what flags the ad reviewer.
Warm-audience sequences for site visitors, video viewers, engagers, and lead opens — each with tailored creative and offers.
We build Meta-native lead forms and test them against on-site landing pages. We pick whichever books jobs cheapest.
Full Meta Pixel, Conversions API, and offline event upload so booked jobs flow back for algorithm optimization.
Budget shifts, creative kills, new audience tests, bid strategy adjustments. Not monthly — weekly.
Impressions, leads, cost per lead, booked jobs, revenue attribution, and exactly what changed this month.
“Meta was a money pit for us. Three agencies in 18 months and nothing stuck. Service Scalers reshot our creative with real customers, rebuilt the audiences, and fixed our tracking. Cost per lead dropped 79% and we added 31 jobs in our first 60 days.”
Let's get your phone ringing.
30 minutes. We'll look at your current setup and tell you straight if we can help.